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Recent Episodes

April 30, 2024

Open This Book: Storytelling, Thought Leadership, and Sara's New Book

Welcome back to Branded: your comprehensive guide to creative branding. This episode is doubling as a celebration! Drum roll please... Sara's book is finally out! We've talked about publishing books in previous episodes, but ...

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April 23, 2024

Writing for Your Brand: Using eBooks for Brand Growth and Thought Leadership

Welcome back to Branded: your comprehensive guide to creative branding. On this episode, we're talking about an easy way that you can grow your brand, position yourself as a thought leader, and establish your authority in you...

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April 16, 2024

Surviving Branding: The Impact of Reality Shows on Personal Brands with Survivor's Liz Wilcox

Welcome back to Branded: your comprehensive guide to creative branding. We are so excited to have Liz Wilcox with us--the Fresh Princess of Email Marketing and a current contestant on season 46 of CBS's Survivor. We're talkin...

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April 9, 2024

Authentic Connections: Building Real Connections Through Podcasts and Stories

Welcome back to Branded: your comprehensive guide to creative branding. We are excited to have our friend Kristin Chadwick on the show. She is a podcast producer and coach and the host of the Podcast Coaching for Kingdom Entr...

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April 2, 2024

Brand Activation: Creating Sticky Marketing Experiences for Your Brand

Welcome back to Branded: your comprehensive guide to creative branding. On today's episode, we are joined by Daniel Den, the co-creator of the X Factor Effect methodology and author of the book "Ideas That Influence." We met ...

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March 26, 2024

Stalking Benjamins: How to Create a Successful Podcast Brand

(Released Episode) On this episode of Branded, Larry and Sara are joined by Joe Saul-Sehy to talk about how he built one of the biggest podcasts in the industry, and also dive into the role he played in Sara's own story. At P...

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March 19, 2024

Better Networking: Tips for Being a Better Networker

Welcome back to Branded: your comprehensive guide to creative branding. Networking is something we know we need to do, but how can we do it well? In this episode, we're sharing a few tips for networking in social and professi...

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March 12, 2024

Podcast Guesting: Tips and Best Practices for Being a Great Guest

Welcome back to Branded: your comprehensive guide to creative branding. On today's episode, we're talking about one of our favorite ways to become a thought leader and grow your brand: guesting on podcasts. We're sharing some...

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March 5, 2024

Brand Basics: Five Questions to Help Establish Your Personal Brand

Welcome back to Branded: your comprehensive guide to creative branding. We're going back to the basics in this episode and taking the first steps to establishing a personal brand. In this episode, we'll walk you through a sim...

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Feb. 27, 2024

Speaking About Speaking: Thought Leadership and Branding Through Public Speaking

Welcome back to Branded: your comprehensive guide to creative branding. We just got back from presenting at a two-day public speaking workshop, so what better topic to focus on than that--public speaking? Public speaking is a...

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Feb. 20, 2024

Simple Self-Publishing: Tips and Tools for Writing Your Book

Welcome back to Branded: your comprehensive guide to creative branding. Before we get into today's topic, we have a special announcement: Branded is now officially an LLC! Check out our new website at www.workwithbranded.com ...

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Feb. 13, 2024

Take a Card: Business Card Tips to Help You Network

Welcome back to Branded: your comprehensive guide to creative branding. We've touched on this topic before, but today we're diving all the way in on business cards. After Podfest left us with dozens of business cards, we coul...

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Feb. 6, 2024

Branded: Your Comprehensive Guide to Creative Branding

Welcome to "Branded," your comprehensive guide to creative branding. We're your hosts, Larry Roberts and Sara Lohse, and together we're going to help you build a brand that sticks! Branded is your go-to source for all things ...

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Feb. 6, 2024

PodFest 2024: Lessons and Success Stories from the Expo Hall

Welcome back to Branded: your comprehensive guide to creative branding. We just got back from the Podfest Multimedia Expo's 10th anniversary event and there is so much to talk about. We gave y'all a sneak peek into what our b...

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Jan. 30, 2024

Is It Worth It?: Tools and Services You Do or Don't Need for Your Brand

Welcome back to Branded: your comprehensive guide to creative branding. On this episode, we're answering a single question: is it worth it? As business owners, we spend a lot of money on tools, subscriptions, and services we ...

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Jan. 23, 2024

Branded at Podfest: Conference Expo Booth Tips and Tricks

Welcome back to Branded: your comprehensive guide to creative branding. We are only two days away from Podfest and have been planning non-stop for the event for weeks. This year, Branded will have a booth in the expo hall for...

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Jan. 16, 2024

Writing a Book: Beginning the Publishing Process to Grow Your Brand

Welcome back to another episode of Branded, your comprehensive guide to creative branding. In this episode, Larry and Sara are talking about publishing a book as a tool for building your brand. Both of us are writing books (L...

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Jan. 9, 2024

Paying Taxes: Expert Tips for Entrepreneurs and Creators

On this episode of Branded, we are joining by content creation royalty, the one and only Philip Taylor. Also known as PT, he is a Certified Public Accountant turned content creator and the man behind the annual FinCon Expo (a...

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Jan. 2, 2024

New Year's Resolutions: Committing to Creativity and Brand Growth in 2024

Welcome back to Branded and welcome to 2024! For our first episode of the new year, Sara and Larry are sharing the New Year's Resolutions they've set for themselves and how these goals will impact their brands. We're going pu...

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Dec. 26, 2023

Holiday Branding: Maximizing Opportunities without Devaluing Your Services

On this very merry episode of Branded, Larry and Sara are talking about holiday branding practices. There is a common theme of giving things away or offering deep discounts during Black Friday or Christmas, but we want to be ...

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Dec. 19, 2023

Brands on Social Media: Navigating Authenticity and Branded Content

In this episode of Branded, Larry and Sara are begrudgingly talking about social media, discussing the importance of authenticity in brand representation. We talk about the voices in our heads that keep us from creating and s...

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Dec. 12, 2023

Dealing with Criticism: Navigating Feedback as Public Speakers and Thought Leaders

On this episode of Branded, Larry Roberts and Sara Lohse explore the impact of feedback on personal branding. We're opening up about our experiences with getting feedback as public speakers, and how focusing on negative comme...

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Dec. 5, 2023

Mind Mapping: A Visual Tool for Enhancing Brand Clarity

On this episode of Branded, Larry Roberts and Sara Lohse are going deeper than usual and talking about mind mapping. By creating a visual outline of your areas of expertise, services, and unique selling propositions, you can ...

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Nov. 28, 2023

Protecting Your Brand: Trademarks, Copyrights, and AI-Related Legal Considerations

In today's episode, Larry Roberts and Sara Lohse are joined by a very special guest, Gordon Firemark, known in the industry as the Podcast Lawyer. Gordon is here to share his expertise on the legalities around branding and po...

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